Friday, April 29, 2011

The Sale is in the Consequence

Among the major challenges of selling online is the fact that there is no face to face interaction. As such you can not move your pitch to fit the direction of the complaint. Sales depend on the static sequence of thoughts and arguments. This better be a sequence of force or sell copies leaky bucket.

As far as the emphasis on the benefits and features of developing the vast and critical desire to bid, it tends to be no urgency. Your website visitors will understand the importance of your offer, but will be buying now uncertain. You will need something to be upset by this point in the sale of a seesaw.

Few online tactics can tip the visitor in the sale as effectively as effects. create a description of the negative consequences that will endure for not making a purchase, taps into the natural human instinct to avoid pain at any cost.

One of the most successful-ever sales copy written by the two young men, a result of the decision to subscribe to the Business Journal. Here is how to copy began;. "A beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same university they were very similar, these two young men both were better than average students, both. are beautiful and both - as young college graduates are - were filled with with ambitious dreams for the future recently, the two returned to college for their 25th gathering

..

They were still very similar. Both are happily married. Both have three children. Both, it turns out, went to work for the same company. Secondary manufacturing company after graduation, and were still there. However, there is a difference. One of the men's department and manager of small businesses. The other was its president ."

copy went on to tell the story of how one of the boys discovered and subscribed to the Business Journal. Next he went on to say that it is a magazine entitled timely and revolutionary ideas of launching a career to become chairman of the company. He went on the contrast and to lament, if only the second boy has subscribed.

This same copy is used twice a year for more than 25 years to sell magazine subscriptions. according to the percentage of prospects who receive this sales letter to subscribe every year? would not

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